At the core of our products lies a crucial consideration. While we may acquire the finest oils available, their true value lies in the soil from which they originate. If the soil lacks nutrients and has been repeatedly depleted, what are we truly providing you, and what does your scalp absorb?
Regenerative Farming
Regenerative farming goes beyond sustainability, aiming to rejuvenate and enhance the farm's ecosystem. Recognized for its potential to address soil degradation, water scarcity, and biodiversity loss, it also plays a crucial role in mitigating climate change. This holistic approach enriches ecosystem health through practices such as enhancing soil fertility, conserving water, fostering biodiversity, promoting ecosystem services, and adopting sustainable livestock practices. The result is the creation of high-quality agricultural products that are not only sustainable but also environmentally friendly.
Nurturing the Land for Sustainable Beauty
Once a year, olive trees provide sustenance and livelihoods to the monastery and neighboring communities. Through a zero-waste process, olives are cold-pressed into oil, while every part of the fruit serves a purpose, including firewood.
This commitment to the land maintains soil health and supports regenerative farming, enriching crops and fostering a vibrant ecosystem. By prioritizing organic practices and avoiding harmful chemicals, growers cultivate nutrient-rich soil, preserving the environment for the community and future generations.
The Najeau Essence
Our EVOO, the cornerstone of our hair rituals, epitomizes our unwavering commitment to sourcing only the finest ingredients, ensuring optimal nourishment and care for your scalp and hair.
sources:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8801175/
https://draxe.com/health/study-finds-regenerative-agriculture-boosts-nutrient-density/
