At the core of our products lies a crucial consideration. While we may acquire the finest oils available, their true value lies in the soil from which they originate. If the soil lacks nutrients and has been repeatedly depleted, what are we truly providing you, and what does your scalp absorb?
The Middle East: The Birthplace of Olive Oil – Reclaiming Our Place
For thousands of years, the Levant has been home to the world’s most ancient olive trees—nourished by snowmelt, thriving in biodiverse soil, and harvested just once a year.
What the West calls “regenerative farming” has always been a way of life here. No artificial irrigation, no depletion—just nature in balance. Every part of the olive is used, and the land is honored, never overworked.
Najeau’s olive oil is sourced from a 900-year-old monastery in Lebanon’s Holy Valley, where tradition, sustainability, and heritage come together to create a nutrient-rich oil that deeply nourishes both scalp and soul.
This is more than olive oil. It’s a legacy.
REGENERATIVELY FARMED TO US, MEANS ONCE A YEAR IRRIGATED BY THE FRESH SNOW EVERY YEAR AND THE BIODIVERITY OF THE SOIL:
In many parts of the world, regenerative farming is an intentional effort—designed to improve soil health, enhance water retention, increase biodiversity, and create sustainable ecosystems. It’s a response to the damage caused by industrial agriculture, a way to restore what has been lost.
But in Lebanon, especially in these ancient olive groves, this balance already exists. The farmers don’t need to implement regenerative practices—they live them. The olive trees, deeply rooted in the land for generations, bear fruit only once a year, naturally aligning with the rhythms of the environment. They are irrigated by fresh snowfall, not artificial systems. The soil is enriched by the wildlife that moves through the landscape year-round, ensuring biodiversity without human intervention.
Here, the land has never needed to be “regenerated” because it was never depleted. The farmers work in harmony with nature, harvesting only when the trees are ready, respecting the cycle that has sustained both the people and the land for centuries. What regenerative farming seeks to recreate elsewhere is simply the way of life here—a tradition of stewardship, not extraction, where nature leads and people follow.
It is a zero waste process. Every part of the olive is used and what is let over is made into firewood.
It’s about service and honoring the land, taking only what is needed and keeping the soil from being depleted by overproduction. This holistic, organic approach to farming not only yields a more nutritious crop, it also improves water and air quality, increases biodiversity, and helps counter the effects of climate change.
By not relying on toxic chemicals, and not overworking the land, the growers are able to tend soil that’s microbially vibrant. Through this land stewardship, they’re improving, rather than degrading, the environment for the next generation.
The fancy term here is regenerative farming, but for them, it’s just nature in balance.
Nurturing the Land for Sustainable Beauty
Once a year, olive trees provide sustenance and livelihoods to the monastery and neighboring communities. Through a zero-waste process, olives are cold-pressed into oil, while every part of the fruit serves a purpose, including firewood.
This commitment to the land maintains soil health and supports regenerative farming, enriching crops and fostering a vibrant ecosystem. By prioritizing organic practices and avoiding harmful chemicals, growers cultivate nutrient-rich soil, preserving the environment for the community and future generations.
The Najeau Essence
Our EVOO, the cornerstone of our hair rituals, epitomizes our unwavering commitment to sourcing only the finest ingredients, ensuring optimal nourishment and care for your scalp and hair.
sources:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8801175/
https://draxe.com/health/study-finds-regenerative-agriculture-boosts-nutrient-density/
