LES COUSINES
Our Olive Oil Story
Our olive oil, the cornerstone of our oil treatments, is sourced from the prestigious Qadisha Valley which has been designated as a UNESCO World Heritage Site. Meticulously gathered from a 900-year-old monastery nestled in the 'Holy Valley' of Qadisha, Lebanon, this extraordinary extra virgin olive oil undergoes a first-cold pressing process to preserve its unparalleled richness.
Rooted in centuries-old traditions and embracing rustic, regenerative practices, our olive oil is cultivated in nutrient-rich soil using a zero-waste approach. As you incorporate our Single Origin EVOO into your routine, remember that it represents more than just its natural simplicity. It embodies the essence of Qozhaya, the "treasure of life," honoring the earth's abundance and promoting sustainable practices that safeguard and enhance our planet.
REGENERATIVE FARMING
Our olive oil is harvested using holistic, organic methods deeply rooted in regenerative farming principles. By eschewing harmful chemicals and prioritizing soil health, the monastery's farmers not only yield a more nutritious crop but also foster cleaner water and air, enhance biodiversity, and combat climate change. This conscientious land stewardship ensures a sustainable future for generations to come.
Regenerative farming goes beyond sustainability, focusing on rejuvenating and enhancing the farm's ecosystem. It addresses soil degradation, water scarcity, and loss of biodiversity while combating climate change. Practices such as enhancing soil fertility, conserving water, fostering biodiversity, and adopting sustainable livestock practices enrich ecosystem health. The result is high-quality agricultural products that are both sustainable and environmentally friendly.
A Better Product
You can literally see and feel the difference in the olive oil. When you farm a plant from soil that’s been taxed over and over again, the beneficial nutrients in the soil become depleted, and the plant suffers as a result. But when you cultivate plants from a richer soil, taking only what you need and letting nature run her course, you get a golden oil that retains all of those beautiful benefits.
The health of the soil impacts what’s in the bottle—and what your scalp absorbs at the end of the day. Because hair health starts at the scalp, what you feed your follicles matters.
With no middle man and no distributor, 100% of the price we pay for the olive oil goes directly to the monastery, the people who produced it, and the surrounding community. We’re so proud that our olive oil, the heart of our oiling system, is in harmony with the environment where it’s grown and the humans who grow it.
Developing Connection
Just as the ritual of slowing down and embracing self-care significantly impacts your hair health, we believe that the meticulous care invested in our products fosters a sense of connection. Using a key ingredient grown and harvested sustainably, benefiting both people and the planet, stands in contrast to stale, empty ingredients that pass through numerous hands and labs. This not only ensures the potency of the product but also offers a deeper connection to what you consume.
