Why the towel we use to dry and set our hair matters, ALOT

Posted by Nina Kairouz on

The Najeau Hair Towel and why it is an important part of your routine.

The less time your hair stays wet the better, and how you get it dry is just as important. This multipurpose hair towel is spun with plush microfiber on one side and soft t-shirt cotton on the other to dry and set your hair both quickly and gently. It’s the ultimate everyday hair towel. 

First, the ultra-absorbent microfiber side draws water away from the hair to reduce drying time. Next, the combed cotton t-shirt side wraps your hair in gentle fibers for healthy shine and frizz-free texture. 

This towel dries, protects and sets

 (my favorite analogy: drying your hair with a regular towel is like using the green side of the sponge to wash your face)

Why does wet hair need extra love? When wet, your hair changes structure and the hydrogen bonds are temporarily broken. As a result, the strands stretch, making the hair shaft and cuticle prone to damage. Stretched hair dries frizzy, or can break when mishandled with any old towel. 

Our microfiber and t-shirt materials are made from soft, fine-woven fabrics that wick water away from your hair without chafing the cuticle. Rapid drying reforms hydrogen bonds for stronger structural integrity and shine. That’s a wrap. 


Dry and set: The microfiber is ideal for drying, while the olive, t-shirt side sets and protects.

Use your microfiber side to squeeze out extra water and moisture from wet hair. Apply your leave-ins and styling products, then twist and wrap the t-shirt side around your hair. Secure into place. 

For fine hair, keep hair wrapped for 10-15 minutes. For thick, curly hair, leave covered for 20 to 25 minutes. Undo your Najeau hair towel to reveal frizz-free texture and vitality. 


  • Use your double-sided hair towel to set your hair while it absorbs product. The t-shirt hair-wrap side helps your cuticle lock in all those benefits.

  • Use the Najeau hair towel to protect your pillowcase after applying an overnight hair mask or treatment! 

  • Always treat hair with care, but especially wet hair. Avoid sleeping with wet hair, putting wet hair into a ponytail, or brushing it harshly. Don’t blow dry hair straight out of the shower—give it time in your hair towel first. 

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